Following the success of the games BTL created for the Farmlands Fuel Roadshow, we were asked to work with Farmlands on their activities for Fieldays 2018.

The brief was to create a fun and engaging activity to help kick off the Farmlands Yanmar digger promotion. The ‘Big Dig’ was hugely successful and customers enjoyed digging through real sand for chances to win the digger and spot prizes. The activity was suitable for the whole family, giving the kids some digger action of their own and many shared the fun on social media.

The Fuel section of the Fieldays site included the Giant Fuel Jigsaw Puzzle and Fuel Pump Balloon Burst games that BTL created for the Farmlands Fuel Roadshow. BTL also worked collaboratively with Farmlands, fabricating a bespoke kitset house to bring their concept to life at Fieldays. 

Whether it was building a kitset house in record time, solving the Bulk Fuel Puzzle or digging for prizes, Farmlands customers had a great time at Fieldays and heaps of prizes were won.  

We needed to reinforce the Japanese authenticity of the ASAHI brand by bringing to life the brand messaging platform 'Open the Door to the Unknown' across three channels in a unique yet aligned way.

On-Premise 'Open the door to the weekend': The Japanese government recently launched "Premium Friday" - a campaign to stimulate consumer spending and combat long working hours by encouraging businesses to let their employees off at 3pm on the last Friday of every month.  ASAHI was uniquely able to activate this Japanese phenomenon in NZ to create a unique ASAHI brand experience.  We kitted out key ASAHI outlets nationwide with free ASAHI kegs, ASAHI Premium Friday POS and ASAHI staff uniforms.  We then invited a workplace near each outlet to come down and enjoy free ASAHI Super Dry between 4-5 on the last Friday of the month.

Off-Premise 'Open the door to style': In Super Liquor we crafted the offer to appeal to younger shoppers: “Open the door to Tokyo with ASAHI -  Be in to win a pair of custom-made Asics sneakers, plus an unforgettable weekend experience in the big smoke!”.

Grocery 'Open the door to Tokyo': The message was brought to life in Countdown with a promotional specific message to “Open the door to Tokyo with ASAHI!  Be in to win a trip for two to explore the streets of Tokyo”.

To celebrate the launch of Somersby Pear we helped the brand partner with well-known Kiwi artist Hayley King, better known as Flox, to create an original artwork inspired by the cider.

Flox created the artwork live over the course of Auckland's Laneway festival.  A limited number of prints were created along with shopping tote bags for activations in grocery, on-premise and off-premise.

Check out a time-lapse video of Flox's installation

The Somersby Pear Cider x Flox tote bag was the winner in the Consumer Program/Gift with Purchase category at the recent 2018 APPA Awards.

Run by the Australasian Promotional Products Association, the APPA Awards acknowledge the most creative promotional companies across Australia and New Zealand.

The Shingle Peak brand had a fresh new look and our client wanted to ensure that shoppers were aware of this. 

We created a National on-pack promotion to remind them that Shingle Peak is the perfect wine to celebrate all those little peaks and perfect moments everyday and to reward them with the chance to win some great prizes:

– Celebrate every little peak and win!  

Shoppers were given a choice of 4 prizes to win with 25 x $1000 value prizes to be won.

Nature Valley™ was at the ASB Auckland Marathon with the Nature Valley™ Chill Zone, giving competitors and supporters a place to unwind after the finish line. We created the Nature Valley™ 'Finishers Wall', featuring all of the runners/walkers names and giving them a photo opportunity to celebrate and share their achievement on social media. 

With our car full of bars, the Nature Valley™ crew sampled over 7,000 Nature Valley™ Protein and Crunchy bars to runners and supporters, the perfect post event on-the-go snack. 

Charlie's quintessentially Kiwi attitude has always set it apart in the juice category.  We wanted to bring a smile to shoppers faces this winter by leveraging the idea ‘as nature intended’.

The tounge in cheek ‘Hundie$ or Undies’ campaign was a txt to win promotion where 25 winners were drawn every day for 6 weeks. Prizes of $100 or Charlie's bespoke undies were randomly awarded to many happy shoppers throughout the country. Most importantly the campaign recharged kiwis love for the Charlie's brand.

HUGGIES® Rewards is a programme developed to reward loyal HUGGIES® mums and dads by providing them with an opportunity to redeem gifts throughout the year.

From our research we knew that mums and dads thought books were one of the best gifts they could receive from HUGGIES® and we also knew how much shoppers love personalisation. The HUGGIES® storybook promotion is now live and mums and dads across the country will be able to choose books with their baby featuring as the main character.

The promotion offered 9,000 personalised books available to claim (three titles) with every 100 points collected via selected HUGGIES® products.

The promotion used SnapShop^TM - a BTL developed digital receipt validation tool to enable simple uploading of receipts to the microsite.

Pure Blonde wanted to sample product and demonstrate that with 80% less carbs than regular beer* Pure Blonde doesn’t compromise on taste. 

We formed sponsorship agreements with key gyms and fitness centres around Auckland, surprising and delighting their members with the refreshing taste of Pure Blonde as their post workout reward. This was successful in raising awareness of Pure Blonde’s lower carb offering with our healthy and active target market, making Pure Blonde synonymous with their active lifestyle. 

Feedback from the sampling was fantastic with gym members saying Pure Blonde would definitely be part of their consideration in the future. 

*Regular beer = leading New Zealand beer brands (AZTEC MAT 29/01/2017). See pack for nutritional information.

Gregg’s came to us wanting to reinvigorate growth in the Herbs and Spices shaker jar segment.  Based on the insight that ‘The home cook gets tired of cooking the same old, same old and would love to change it up...in a low risk, quick and easy way’ we needed to help these cooks shake up their cooking and help them discover a new secret ingredient for achieving this.

Our campaign centred on the idea that “Everyone has a secret ingredient…Shake in yours!”.  Shoppers could buy any 2 Gregg’s Herbs & Spices & get a secret seasoning blend FREE.  There were 4 different blends available, all from the Flavours of the World range.  Once shoppers opened the secret blend they were directed online for recipe inspiration, with the “Gregg’s 12 second meal makeover” features showing quick and easy suggestions on how to use the blend.

Starting with the idea of a rugby tipping competition, we worked with PlaceMakers to create a campaign that leveraged their Community Partnership with all five Investec Super Rugby franchises and engaged not only their target ‘tradie’ market, but also generated brand love with  a wider audience (anyone with an interest in rugby).

Our digital team built the campaign website and the tipping platform with secure consumer data and winner management, tracking everyones picks over the entire season.

During the Investec Super Rugby season PlaceMakers gave away over $600,000 worth of prizes to thousands of rugby fans. 

Hardly a meal goes by in New Zealand without someone asking, “Where’s the Sauce?” This question formed the basis of this nationwide promotion, but in this case the sauce was F.Whitlock & Sons Killer Sauce, sitting in a Land Rover Defender, hidden somewhere in New Zealand.  Shoppers were tasked with trying to find where it was to be in to win it!

We recruited shoppers into the campaign at point of purchase and via social media and created a digital interface that connected the purchase of F.Whitlock & Sons products with a very aspirational prize in a highly engaging way – ‘pin to win’.

Treasury Wine Estates wanted to bring a touch of Italian style to New Zealand Grocery aisles with its popular Peroni brand.  We made this happen with unique aspirational promotions at New World and Countdown supermarkets nationwide.   The New World promotion offered the chance to win a new Cranes Brothers Suit and a trip for two to Milan and the Countdown promotion offered a new wardrobe from Edit and a trip for two to Florence.   The grand prizes were complemented with secondary $1000 cash prizes.

We created 3 adorable Huggies® hand painted wooden toys to collect. These limited edition New Zealand designed toys – skittles, pull along and balancing toy - were endorsed by Plunket and were available to claim while stocks lasted.

The campaign used SnapShop as the receipt validation tool.  Shoppers simply purchased selected Huggies® products then emailed or uploaded a photo of their receipts to collect points. They claimed the toy of their choice with every 100 points collected.

Huggies® Toys were the winner of the one-and-only platinum award for best piece of merchandise overall in the 2017 APPA Awards. Described by the judges as “world class yet quintessentially NZ” and “gender neutral, high quality, bright colours, educational, limited edition and commercially superb”, the toys and the overall campaign delivered a great result for the client.

Huggies® Toys also won gold in the Promotional Product Innovation and Design category.

Run by the Australasian Promotional Products Association, the APPA Awards acknowledge the most creative promotional companies across Australia and New Zealand.

Beam Suntory New Zealand wanted to raise Canadian Club to top of mind for liquor store shoppers before the peak summer trading period.   They asked us to think outside the square and deliver something different to what had been promoted before. 

By gathering a sound understanding of who the target market was and how they like to spend their spare time it wasn’t long until our team found the perfect product - a glass-topped bar table with foosball game and ice bucket built in.  It even had cup holders to protect the drink when the foosball got competitive. 

It ticked all the boxes.  It was new to Canadian Club, new to the New Zealand liquor trade, and of high quality, providing the premiumness that Canadian Club needed.  Most importantly it had huge Canadian Club drinker appeal.  All in all, it was a statement piece that the target market would aspire to have and the promotion was a great success. 

The Canadian Club Foosball Table was the winner of the gold award in the Consumer Program/Gift With Purchase category at the 2017 APPA Awards. Feedback from the judges included “the matching of the promotional items to fit the campaign showcased the product in a fun way” and “fits the target market perfectly”.

Run by the Australasian Promotional Products Association, the APPA Awards acknowledge the most creative promotional companies across Australia and New Zealand.

George Weston Foods wanted an activation that allowed Ploughman’s shoppers ‘a moment to enjoy life’s simple pleasures’.  We created the Ploughman’s Picnic Time promotion offering shoppers a ‘field of daisies’ picnic rug so they can get outdoors and enjoy a picnic with family and friends over a hearty Ploughman's sandwich.  

Shoppers simply had to purchase 8 loaves of Ploughman’s bread (collated over time using SnapShop as the receipt validation tool) to redeem a limited time only daisy picnic rug. 

General Mills were launching Fibre One Bars in New Zealand.  We helped New Zealanders discover this new guilt-free indulgence with a sampling campaign instore, in Westfield shopping centres and at key transport hubs during peak morning commute times.  The cake dome prop proved a unique talking point!

General Mills wanted to introduce shoppers to the new Old El Paso Restaurante range of authentic mexican meal kits.

We created unique sampling tables that replicated street food cooking, and highlighted the ease and convenience of the meal kits, creating  immediate interest and engagment in store.

With Summer on its way the Speights Summit Citrus sampling came out in force with in store tastings taking place in supermarkets across the country. The Speights Summit Citrus was the hero of this campaign.

Along with the supermarket campaign BTL Engage also created a Speights Summit Citrus zone in shopping malls in Auckland and Christchruch. Shoppers were invited into the zone to try an ice cold sample of the refreshing Speights Summit Citrus lager.

The Speights Summit Citrus campaign was well received with shoppers buying out stock in supermarkets and shopping malls.  

Showing shoppers how easy it is to cook real food at home was the aim of this sampling activation with the ‘We Are What We Eat’ campaign.

Two brand ambassadors prepared the delicious ‘2 easy pizza dough’ in store using only two ingredients and then topped it with cheese and basil to create a twist on the traditional margherita pizza. This activation was extremely popular and proved to be very responsive with nearly 500 engagements in 3 stores resulting in over 50 sales of the products used.