HUGGIES® Rewards is a programme developed to reward loyal HUGGIES® mums and dads by providing them with an opportunity to redeem gifts throughout the year.
From our research we knew that mums and dads thought books were one of the best gifts they could receive from HUGGIES® and we also knew how much shoppers love personalisation. The HUGGIES® storybook promotion is now live and mums and dads across the country will be able to choose books with their baby featuring as the main character.
The promotion offers 9,000 personalised books available to claim (three titles) with every 100 points collected via selected HUGGIES® products.
The promotion uses SnapShopTM - a BTL developed digital receipt validation tool to enable simple uploading of receipts to the microsite.