We created 3 adorable Huggies® hand painted wooden toys to collect. These limited edition New Zealand designed toys – skittles, pull along and balancing toy - were endorsed by Plunket and were available to claim while stocks lasted.
The campaign used SnapShop as the receipt validation tool. Shoppers simply purchased selected Huggies® products then emailed or uploaded a photo of their receipts to collect points. They claimed the toy of their choice with every 100 points collected.
Huggies® Toys were the winner of the one-and-only platinum award for best piece of merchandise overall in the 2017 APPA Awards. Described by the judges as “world class yet quintessentially NZ” and “gender neutral, high quality, bright colours, educational, limited edition and commercially superb”, the toys and the overall campaign delivered a great result for the client.
Huggies® Toys also won gold in the Promotional Product Innovation and Design category.
Run by the Australasian Promotional Products Association, the APPA Awards acknowledge the most creative promotional companies across Australia and New Zealand.