We created 3 adorable Huggies® hand painted wooden toys to collect. These limited edition New Zealand designed toys – skittles, pull along and balancing toy - were endorsed by Plunket and were available to claim while stocks lasted.

The campaign used SnapShop as the receipt validation tool.  Shoppers simply purchased selected Huggies® products then emailed or uploaded a photo of their receipts to collect points. They claimed the toy of their choice with every 100 points collected.

Huggies® Toys were the winner of the one-and-only platinum award for best piece of merchandise overall in the 2017 APPA Awards. Described by the judges as “world class yet quintessentially NZ” and “gender neutral, high quality, bright colours, educational, limited edition and commercially superb”, the toys and the overall campaign delivered a great result for the client.

Huggies® Toys also won gold in the Promotional Product Innovation and Design category.

Run by the Australasian Promotional Products Association, the APPA Awards acknowledge the most creative promotional companies across Australia and New Zealand.

Beam Suntory New Zealand wanted to raise Canadian Club to top of mind for liquor store shoppers before the peak summer trading period.   They asked us to think outside the square and deliver something different to what had been promoted before. 

By gathering a sound understanding of who the target market was and how they like to spend their spare time it wasn’t long until our team found the perfect product - a glass-topped bar table with foosball game and ice bucket built in.  It even had cup holders to protect the drink when the foosball got competitive. 

It ticked all the boxes.  It was new to Canadian Club, new to the New Zealand liquor trade, and of high quality, providing the premiumness that Canadian Club needed.  Most importantly it had huge Canadian Club drinker appeal.  All in all, it was a statement piece that the target market would aspire to have and the promotion was a great success. 

The Canadian Club Foosball Table was the winner of the gold award in the Consumer Program/Gift With Purchase category at the 2017 APPA Awards. Feedback from the judges included “the matching of the promotional items to fit the campaign showcased the product in a fun way” and “fits the target market perfectly”.

Run by the Australasian Promotional Products Association, the APPA Awards acknowledge the most creative promotional companies across Australia and New Zealand.

George Weston Foods wanted an activation that allowed Ploughman’s shoppers ‘a moment to enjoy life’s simple pleasures’.  We created the Ploughman’s Picnic Time promotion offering shoppers a ‘field of daisies’ picnic rug so they can get outdoors and enjoy a picnic with family and friends over a hearty Ploughman's sandwich.  

Shoppers simply had to purchase 8 loaves of Ploughman’s bread (collated over time using SnapShop as the receipt validation tool) to redeem a limited time only daisy picnic rug.