We needed to reinforce the Japanese authenticity of the ASAHI brand by bringing to life the brand messaging platform 'Open the Door to the Unknown' across three channels in a unique yet aligned way.

On-Premise 'Open the door to the weekend': The Japanese government recently launched "Premium Friday" - a campaign to stimulate consumer spending and combat long working hours by encouraging businesses to let their employees off at 3pm on the last Friday of every month.  ASAHI was uniquely able to activate this Japanese phenomenon in NZ to create a unique ASAHI brand experience.  We kitted out key ASAHI outlets nationwide with free ASAHI kegs, ASAHI Premium Friday POS and ASAHI staff uniforms.  We then invited a workplace near each outlet to come down and enjoy free ASAHI Super Dry between 4-5 on the last Friday of the month.

Off-Premise 'Open the door to style': In Super Liquor we crafted the offer to appeal to younger shoppers: “Open the door to Tokyo with ASAHI -  Be in to win a pair of custom-made Asics sneakers, plus an unforgettable weekend experience in the big smoke!”.

Grocery 'Open the door to Tokyo': The message was brought to life in Countdown with a promotional specific message to “Open the door to Tokyo with ASAHI!  Be in to win a trip for two to explore the streets of Tokyo”.

Nature Valley™ was at the ASB Auckland Marathon with the Nature Valley™ Chill Zone, giving competitors and supporters a place to unwind after the finish line. We created the Nature Valley™ 'Finishers Wall', featuring all of the runners/walkers names and giving them a photo opportunity to celebrate and share their achievement on social media. 

With our car full of bars, the Nature Valley™ crew sampled over 7,000 Nature Valley™ Protein and Crunchy bars to runners and supporters, the perfect post event on-the-go snack. 

Pure Blonde wanted to sample product and demonstrate that with 80% less carbs than regular beer* Pure Blonde doesn’t compromise on taste. 

We formed sponsorship agreements with key gyms and fitness centres around Auckland, surprising and delighting their members with the refreshing taste of Pure Blonde as their post workout reward. This was successful in raising awareness of Pure Blonde’s lower carb offering with our healthy and active target market, making Pure Blonde synonymous with their active lifestyle. 

Feedback from the sampling was fantastic with gym members saying Pure Blonde would definitely be part of their consideration in the future. 

*Regular beer = leading New Zealand beer brands (AZTEC MAT 29/01/2017). See pack for nutritional information.

General Mills have recently launched Fibre One Bars in New Zealand.  We helped New Zealanders discover this new guilt-free indulgence with a sampling campaign instore, in Westfield shopping centres and at key transport hubs during peak morning commute times.  The cake dome prop has proved a unique talking point!

General Mills wanted to introduce shoppers to the new Old El Paso Restaurante range of authentic mexican meal kits.

We created unique sampling tables that replicated street food cooking, and highlighted the ease and convenience of the meal kits, creating  immediate interest and engagment in store.

With Summer on its way the Speights Summit Citrus sampling came out in force with in store tastings taking place in supermarkets across the country. The Speights Summit Citrus was the hero of this campaign.

Along with the supermarket campaign BTL Engage also created a Speights Summit Citrus zone in shopping malls in Auckland and Christchruch. Shoppers were invited into the zone to try an ice cold sample of the refreshing Speights Summit Citrus lager.

The Speights Summit Citrus campaign was well received with shoppers buying out stock in supermarkets and shopping malls.  

Showing shoppers how easy it is to cook real food at home was the aim of this sampling activation with the ‘We Are What We Eat’ campaign.

Two brand ambassadors prepared the delicious ‘2 easy pizza dough’ in store using only two ingredients and then topped it with cheese and basil to create a twist on the traditional margherita pizza. This activation was extremely popular and proved to be very responsive with nearly 500 engagements in 3 stores resulting in over 50 sales of the products used.