BTL Digital

We are a full service digital division of BTL, but our work starts well before we touch our computers.

That's because we believe that to get results online begins with a robust, in depth strategy. What does that mean? It's about asking the right questions, understanding your customers and pairing that with our knowledge of the digital world. Ultimately it's about doing the work that will give you the best results online.  



3.5 million on-pack codes

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The first thing Weet Bix needed was an easy way for consumers to enter the competition. We created a Weet Bix brand website that was a simple and engaging place for customers to make their entries.

Next the entries needed to be manage efficiently, without complicating the user-friendly simplicity of the site up front. We built a back-end system that managed 3.5 million on-pack codes and all competition entries, as well as verifications, stock management and reporting.


PS continues to push boundaries.


Our two-year-old website design, originally created for the launch, needed refreshing. We gave it an overhaul so the company stays ahead of the competition, and continues to push boundaries.

We also developed a master brand strategy that was then adapted to the company’s five specialist divisions. From print to digital displays, in-store posters to website banners, we manage the brand across all media.


Engagement went up by an unbelievable 450%!


Campbell’s Real Stock is a well-known and much-loved brand – and they knew the digital world could help them translate that into more sales. They just needed some expert help. 

The first step was updating their digital strategy to bring it in line with their current business goals, and to make more of current technology and user trends. 

We helped them make best use of the latest digital channels, with monthly reporting and measurement, so they could see what they were getting for their money.

BTL Digital division head


Regan Hall has a history of 12 years in marketing from both the client and agency side. Over the past 8 years this has been agency side. His area of expertise sits primarily in digital marketing, which compliments his knowledge and experience within traditional marketing. The main elements of the digital mix he is involved with are: digital strategy, social media, email marketing, content strategy/marketing, search, mobile, website best practice and digital technology. With the recent merger of his digital business with Belowtheline, Regan heads up the digital team that includes digital account management, digital designers and developers. Regan has a passion for digital that has grown over the years as digital has become a larger and more important part of the marketing spectrum. He is constantly researching, reading and interacting with other experts in the digital world. He runs workshops on a regular basis to keep clients and marketers up to date with the latest in digital.


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BTL Digital division head

Digital Services Include

  • Digital Strategy
  • Games
  • Responsive Design
  • SEO
  • Websites
  • Video
  • IA & Usability
  • SEM
  • Promotions
  • CRM
  • E-Learning
  • Software Development
  • Competitions
  • Social Media
  • UI & UX

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