We needed to reinforce the Japanese authenticity of the ASAHI brand by bringing to life the brand messaging platform 'Open the Door to the Unknown' across three channels in a unique yet aligned way.

On-Premise 'Open the door to the weekend': The Japanese government recently launched "Premium Friday" - a campaign to stimulate consumer spending and combat long working hours by encouraging businesses to let their employees off at 3pm on the last Friday of every month.  ASAHI was uniquely able to activate this Japanese phenomenon in NZ to create a unique ASAHI brand experience.  We kitted out key ASAHI outlets nationwide with free ASAHI kegs, ASAHI Premium Friday POS and ASAHI staff uniforms.  We then invited a workplace near each outlet to come down and enjoy free ASAHI Super Dry between 4-5 on the last Friday of the month.

Off-Premise 'Open the door to style': In Super Liquor we crafted the offer to appeal to younger shoppers: “Open the door to Tokyo with ASAHI -  Be in to win a pair of custom-made Asics sneakers, plus an unforgettable weekend experience in the big smoke!”.

Grocery 'Open the door to Tokyo': The message was brought to life in Countdown with a promotional specific message to “Open the door to Tokyo with ASAHI!  Be in to win a trip for two to explore the streets of Tokyo”.

HUGGIES® Rewards is a programme developed to reward loyal HUGGIES® mums and dads by providing them with an opportunity to redeem gifts throughout the year.

From our research we knew that mums and dads thought books were one of the best gifts they could receive from HUGGIES® and we also knew how much shoppers love personalisation. The HUGGIES® storybook promotion is now live and mums and dads across the country will be able to choose books with their baby featuring as the main character.

The promotion offered 9,000 personalised books available to claim (three titles) with every 100 points collected via selected HUGGIES® products.

The promotion used SnapShop^TM - a BTL developed digital receipt validation tool to enable simple uploading of receipts to the microsite.

Starting with the idea of a rugby tipping competition, we worked with PlaceMakers to create a campaign that leveraged their Community Partnership with all five Investec Super Rugby franchises and engaged not only their target ‘tradie’ market, but also generated brand love with  a wider audience (anyone with an interest in rugby).

Our digital team built the campaign website and the tipping platform with secure consumer data and winner management, tracking everyones picks over the entire season.

During the Investec Super Rugby season PlaceMakers gave away over $600,000 worth of prizes to thousands of rugby fans. 

Hardly a meal goes by in New Zealand without someone asking, “Where’s the Sauce?” This question formed the basis of this nationwide promotion, but in this case the sauce was F.Whitlock & Sons Killer Sauce, sitting in a Land Rover Defender, hidden somewhere in New Zealand.  Shoppers were tasked with trying to find where it was to be in to win it!

We recruited shoppers into the campaign at point of purchase and via social media and created a digital interface that connected the purchase of F.Whitlock & Sons products with a very aspirational prize in a highly engaging way – ‘pin to win’.

We created 3 adorable Huggies® hand painted wooden toys to collect. These limited edition New Zealand designed toys – skittles, pull along and balancing toy - were endorsed by Plunket and were available to claim while stocks lasted.

The campaign used SnapShop as the receipt validation tool.  Shoppers simply purchased selected Huggies® products then emailed or uploaded a photo of their receipts to collect points. They claimed the toy of their choice with every 100 points collected.

Huggies® Toys were the winner of the one-and-only platinum award for best piece of merchandise overall in the 2017 APPA Awards. Described by the judges as “world class yet quintessentially NZ” and “gender neutral, high quality, bright colours, educational, limited edition and commercially superb”, the toys and the overall campaign delivered a great result for the client.

Huggies® Toys also won gold in the Promotional Product Innovation and Design category.

Run by the Australasian Promotional Products Association, the APPA Awards acknowledge the most creative promotional companies across Australia and New Zealand.

George Weston Foods wanted an activation that allowed Ploughman’s shoppers ‘a moment to enjoy life’s simple pleasures’.  We created the Ploughman’s Picnic Time promotion offering shoppers a ‘field of daisies’ picnic rug so they can get outdoors and enjoy a picnic with family and friends over a hearty Ploughman's sandwich.  

Shoppers simply had to purchase 8 loaves of Ploughman’s bread (collated over time using SnapShop as the receipt validation tool) to redeem a limited time only daisy picnic rug.